To make a home from the relationship between body and objects, where objects become our dance partners, opposing the implicitly hierarchical and compartmentalised interior architecture, this project moves away from the historically gendered preconceptions of domesticity, by blurring its boundaries. I imagine space as a choreographic open canvas, taking classical ballet as a design and artistic research tool.
As an initiative of the Hogeschool Rotterdam, The Kenniscentrum Creating 010, aims to develop in the combination with CMI (communication media technology and informatics) into the powerhouse for digital innovation for the various domains of the University and social practice.
They selected students projects to be part of “Retailution, Retailinnovatie Rotterdam” and Plastic 2.0 was one of them.
I thought about the future outcome of plastic, based on current trends and created a story with a retail twist at Piet Zwart Institute, Master Interior Architecture: Research + Design MIARD.
Everything becomes plastic. It’s given a second life and introduced into a circular economy based on the New Plastic 2.0.
Research following the speculative design and retail program during trimester 3 at MIARD, tutor Gabriella Fiorentini.
Photos by hanstak.smugmug.com/
This exhibition is a walking conversation with space and time through light. Light Space aims to reproduce Claudia’s journey with the dance studio she spent months drawing so that an audience would be transported to a different space by walking this exhibition. The installation is the same scale and geographic orientation than the original space but transported
The discovery of the garden installation:
From 14h to sunset in autumn time the drawing will be revealed by the effect of day light. At sunset the drawing will disappear. Only with the help of the right position and light the pieces come to life. In such way the author aims to recreate the ambience on the original space and the sequence of layers (drawing trials) that were necessary to create the final piece.
Showing and exhibiting Architecture. MIARD/T3 2017. ROTTERDAM, NL
DeSingel International Kunstcampus
The presence of absence,
White clay render, halftone grey-scale filter, silkscreen print on polyester fabric.
In this white on white drawing, the interior and exterior are represented together under a timeless, ghostly and eerie ambiance. The sense of coming to life through light, as it happens in a stage. The textile evokes that theatrical sense, but also give a hint of human inhabitancy, by representing the absence of it: the curtains are lost in the infinity of the canvas.
This piece underwent a layered process of production, not only in the computer-generated image (dialogue between space/time and Interior/exterior) but also during the analog production of the drawing (silk screen printing preparation and final outcome). The design tool was a connection and constant back and forth work between digital en analog through experimenting with the technique, media, and color.
The process generated a series of drawings that testify the selection of the final drawing and its possibilities as an installation: the content of the exhibition. The major finding of this layered process was the influence of light, and how the subtlety of the drawing came to life with the presence of light.
Piet Zwart Institute MIARD – Thematic design project – Retail Module
This is a story about a very negative outcome that was flipped for the benefit of the economy. After global warming catastrophes, events like floods aggravate the water pollution incidence in cities like Rotterdam, we were surrounded by plastic. As a result a state of emergency is declared and 2 specific approaches were established addressing the plastic excess and worlds paradox dependence on it. The first focused on hi-tech recycling developments, and the second in emergency policy that would include private parties into the collecting, sorting and cleaning processes.
Instead of digging for Oil, which is the base of past economy, communities are “digging” for plastic, the base of this new economy. Where first generation plastic is cheap, but…
What if: What if used plastic becomes very valuable and its recollection determines consumer’s behaviour, making sure plastic ends up in a circular economy and not in the ocean.
In this scenario, community participation would be measured and exchanged by means of an additional currency, city administration would be in charge of infrastructure network for the recollection machines and retailers would be in charge of providing a special service for individuals with good plastic credit.
There are two scales in this scenario to be approached and that complement each other. The city scale, where plastic would not only be collected massively, but would start to be visible in the urban landscape. The Retail scale, interior scale, would be complementary and would address the social component of reward with a special service or experience.
Everything becomes plastic (even more)
Aiming to bring all the plastic excess back in a circular economy, there are two rings
The service/consumer experience and the industry standardised production. The first step is to bring the water/ocean clean up into the city. To do so, all water coming into the city would be filtered accumulated, in this manner; citizens can have access to great quantities of plastic and active collecting participation is encouraged by login in their activities to their profile.
The second step requires people to take their clean “plastics” to the nearest collecting machine; where according to the amount credit will be added to their profile. The machines will be located through out the city in a great network; each of them would have the sensor and machinery to process all disposable plastic into Plastic 2.0.
Plastic credit would be added to a card that can then be swiped to access certain spaces of consumption as a toll: department stores, multi-brand, supermarkets, hardware stores, etc. For consumers with outstanding credit would be eligible to a special customer experience, brandstores will be encouraged to provide this kind of special services also having benefits regulated by the city administration.
Plastic 2.0 would become a new resource used in the industry. The process is cheap because the final product would be modular and stripped off any decorative finishes, plastic looks plastic and becomes a material filter to all sort of construction and interior design products.
Valuable as a new resource, production efficiency and modularity, plastic comes back to this pseudo circular economy based on itself, this cycle might replicate as many times as plastic recycling is possible
Untangled mind is a guide through the creative process and the workplace. It’s an illustrated booklet that I scribbled to find a narrative, the materials and the shapes that mirror the creative state of mind. Showing my own qualities before starting a creative activity in a series of activities and doodles.
Two Towers Interior Design project
A rare project, approaching residential as hoteling design. The proposal foundation was a strong, culturally rooted and natural concept related the location of the project by the sea and “La sierra Nevada” which is a natural reserve where aboriginal tribe still reside.
The concept was: Tides, its falls, and rises. It was translated to the spaces by creating a fluid tradition between, first rough, natural textures, finishes and warm directional lighting, and then gentle, soft, white and blue gradients and cold general lighting.
CHEVROLET, GM Colmotores. Bogotá.
Experience design project appointed by General Motors Colombia. The objective, following the analysis and marketing studies provided by the client, was to design a Showroom pilot that reflected the new brand values. Customer experience needed to be approached by youthful, technological and individual standpoints.
Performed as an in-house designer for a restaurant business group managing 3 restaurants, their corporate image, and spaces. Environmental Graphics, Graphic design, communication, branding, scenography, interior renovation, and maintenance.
Themed graphics intervention on facade mural. It was a part of an ever-changing project, always pointing out new events, a new product or just a season start or finale. It would also be reflected in the spaces, graphics and communication pieces.